Purpose and Values

PURPOSE & VALUES

STATEMENT OF PURPOSE

We aim to BUILD and grow a high quality organisation in education, training and placement that is widely recognised for passionate commitment and success in enriching people's lives and future.


We aim to GROW a reputation for our ability to make a real difference to the people we serve, for our connectedness and partnerships with African and global markets and players, for the relevance, quality and usefulness of our offerings, and for the enterprising and agile way in which we tackle our task.


We will ACHIEVE this by focusing on our customers and taking a lead from our markets, by our innovative approach, especially in harnessing the power of technology, and by striving for excellence and sustainability in all we do.

Our Values

The values which matter to us most are:

Ethics

Through our own ethical conduct, practices and policies we seek to set an example to our learners, students and clients.

People centredness

Sound education and placement depends on empowered and successful human interaction on a personal level.

High quality

We aim to create and add quality in everything we do.

Sustainability 

By using resources wisely, and within the means created by our income, we aim to

ensure that our organisation continues to serve future generations.

Caring and responsible leadership

We take special responsibility for the people, especially young people, who are students, clients and employees, by our

example and by caring for their safety and

needs.

Respect, diversity and inclusion

Respect all and embrace diversity

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