Statement of Purpose

We aim to build and grow a highly capable organisation in education, training and placement that is widely recognised for passionate commitment and success in enriching people's lives and futures.

We aim to grow a reputation for our ability to make a real difference to the people we serve, for our connectedness and partnerships with African and global market players, for the relevance, quality and usefulness of our offerings, and for the enterprising and agile ways in which we approach our task.

We will achieve this by focusing on our customers and taking a lead from our markets, by our innovative approach, especially in harnessing the power of technology, and by striving for excellence and sustainability in all we do