Pitch & persuasion: How to convince your parents of your study choice prospects
How to deal with study choice conflict
The choice about what to study and where can be cause for great conflict when the expectations of parents and guardians clash with the dreams and aspirations of young adults preparing to enter higher education and then embark on their chosen career. The reason for this is often a lack of knowledge and understanding about new and emerging fields on the part of parents, who struggle to visualise their child’s prospects and chances of success outside of the “traditional” path.
“If parents and their children disagree about the child’s study choice and choice of institution, it can make the already stressful situation of applying and entering higher education even more fraught, so it is essential that this issue is sorted out head-on and pro-actively,” says Natasha Madhav, Senior Head of Programme: Faculty of ICT at The Independent Institute of Education, SA’s largest and most accredited private higher education provider.
She says parents must make an effort to understand where their child is coming from, and not dismiss their choice out of hand.
“Young people are often more informed about new and emerging careers, particularly in technology-related fields. Couple this with the growing range of higher education institutions, especially those good ones with strong industry connections and work-focused curricula, your child may well be better positioned to make a call on the best road for them for the future,” Madhav says.
However given that there are also chancers in the higher education marketplace, whose offering on paper differs wildly from the actual study experience, and the fact that every year there are bogus colleges popping up, whose qualifications are not worth the paper they are written on, parents and learners must ensure they jointly make a researched, informed call about what to study and where.
Madhav says there are 3 questions learners should be able to answer convincingly, which will give them and their parents peace of mind: the WHAT, the WHY and the WHERE of further study.
WHAT?
The first step is to determine which qualification is the best fit for the prospective student. This can be determined by looking at the passion and the aptitude of the individual.
“The biggest mistake you can make, is to study for a qualification because everyone else is doing it. Down that road lies a lot of heartache, frustration and potentially financial knocks,” she says.
Those learners who don’t have a clue what they want to do, should speak to career counsellors and student advisors at a respected institution, who will help them refine their options. Additionally, these professionals will be able to provide them with more information about high-in-demand qualifications geared for the future, which may even be qualifications and careers one didn’t know about before.
“Make sure that you explore all your options, and only once you have a solid grasp of the offerings within your field of interest, then you can make a call about which qualification is the right one for you,” says Madhav.
WHY?
Secondly, it is important to understand and be convinced in your own heart why a qualification and the envisioned career makes sense, Madhav says.
“You can’t just look at what is a good career today. You have to look at the entire mosaic of what the career entails, and how it is likely to evolve in future. Importantly, whatever you choose, your institution and qualification must have a strong focus on transferable skills, so that you don’t become a one-trick pony.
“The future of work will require resilience and adaptability from anyone who wishes to remain highly employable beyond the first two or three years after they graduate, so make sure that a qualification’s curriculum, as well as the institution reflects this.”
In essence, learners must be able to explain why a qualification and career is a good idea, how the field is expected to grow and evolve, and how likely it is that demand for skilled professionals isn’t just currently present, but is likely to grow in future.
WHERE?
The second biggest mistake someone can make – after that of following their peers into a qualification because everyone is doing it – is following their peers to an institution because everyone is going there, says Madhav.
“A big complaint from employers is that young graduates aren’t work-ready. This is because, too often, there is a wholescale focus on theory and academics without work-integrated learning or an industry-aligned focus woven into the curriculum.
“If the approach of your public university or private institution is for students to spend 98% of their time listening to lectures, studying and writing tests, with only the occasional nod towards work-readiness thrown in, you are going to have a problem making the jump from the whiteboard to the boardroom.”
It is therefore essential for prospective students and their parents to interrogate representatives of higher education institutions to determine how in-demand their graduates are, how much work-focused learning the curriculum incorporates, and how much support there is for students before, during and after graduation.
“So if you have done your homework and the legwork, and you are able to properly pitch your choice to your parents using the above guidelines, everyone can rest assured that the chosen path is the best fit for the individual, rather than a potentially costly stab in the dark or a futile walk down the road most travelled.”
*The IIE is SA's largest and most accredited private higher education institution. Its leading brands include Vega, IIE MSA, Varsity College
and Rosebank College.
ADvTECH Updates
The ADvTECH Group (ADvTECH), Africa’s leading private education provider, today officially opened Rosebank International University College (RIUC) in Accra, Ghana, marking the group’s first university opening outside South Africa. Student registrations opened on 15 August, with the inaugural academic semester set to begin in January 2026. Strategically located in Accra’s prestigious Airport Residential Area, the RIUC campus offers accredited qualifications from diplomas to doctoral degrees in high-demand fields including Business Administration, Digital Marketing, IT, Service Management, and Hospitality. “We are delighted to bring our highly successful Rosebank College brand to Ghana and expand our university footprint outside of South Africa for the first time,” said ADvTECH Group CEO Geoff Whyte.
Click on the image below to read full SENS Announcement
Commenting on the six months ended 30 th June 2025, ADvTECH CEO, Geoff Whyte said: “Healthy enrolment growth, moderate fee increases, improved debtors control and continued margin improvement contributed to ADvTECH delivering another strong set of results.” “In the six months under review, we continued to build competitive advantage by investing in superior technology to enhance teaching and learning, further cementing our position as the leading provider of private education on the African continent.” Group: Operational and Financial Performance Revenue up 10% to R4 683 million (2024: R4 274 million) Operating profit up 14% to R982 million (2024: R865 million) Operating margin improved to 21.0% (2024: 20.2%) Normalised earnings per share increased by 16% to 113.0 cents (2024: 97.7 cents) Group revenue grew by 10% to R4 683 million for the six months ended 30 th June 2025 (2024: R4 274 million), driven by a 13% increase in the education division. Group operating profit increased by 14% to R982 million (2024: R865 million), with the education division’s operating profit increasing by 15%, supported by strong enrolment growth. Group operating margin improved to 21.0% (2024: 20.2%). Operating margin in the education divisions improved to 23.8% (2024: 23.5%) through the benefit of operating leverage and a continued focus on efficiencies. This more than offset the additional costs incurred to strengthen our brands through the introduction of additional global benchmarking measures, artificial intelligence tools to support personalised learning and enhanced student information systems. Normalised earnings for the period increased by 16% to R620 million (2024: R535 million) while normalised earnings per share increased by 16% to 113.0 cents (2024: 97.7 cents) per share. A continued focus on collection processes has seen gross trade receivables increasing by only 3% compared to a revenue increase of 10%. Loss allowances decreased to R488 million (2024: R494 million) , due to improved collections and favourable aging of the debtors’ book. Cash generated by operating activities increased by 18% to R2 303 million (2024: R1 959 million). Capital expenditure of R327 million was focused mainly on increasing capacity at existing sites to meet incremental demand. Dividend Announcement The board is pleased to declare an interim dividend of 45.0 cents (2024: 38.0 cents) per ordinary share in respect of the six months ended 30 th June 2025. Divisions: Operational and Financial Performance Schools South Africa Robust enrolment growth driving strong financial performance Revenue increased by 11% to R1 722 million (2024: R1 556 million) with all brands showing enrolment growth. Operating profit increased by 12% to R354 million (2024: R316 million) with operating margin improving to 20.6% (2024: 20.3%), benefiting from scale leverage. Strong enrolment growth at Pinnacle College Raslouw has necessitated the accelerated build out of the school. Pinnacle College Ridgeview opened in Roodeport in January and is performing in line with expectations.
Integrating coding into the early education years of South African students must be flagged as urgent rather than optional – a fact that was made abundantly clear at a recent global EdTech conference, education experts say. “Coding is not just about training the next generation of programmers or preparing students for tech careers, it’s about equipping students with the tools to think critically, create boldly, and collaborate effectively in a world shaped by technology,” says Dr Mario Landman, Head of Education Technology and Innovation at ADvTECH , Africa’s leading private education provider. Landman’s comments come in the wake of ADvTECH’s attendance at the BETT EdTech conference in London, a leading global education technology event which provides best practice insights into the evolving landscape of education and the strategic importance of technology integration. Darren Purdon, Academic Project Manager at ADvTECH, says visits to leading UK schools during the conference demonstrated innovative approaches to technology integration, including coding programmes for young learners and the development of bespoke educational software. “What is clear is that South Africa lags too far behind the rest of the world in integrating coding from an early age. While some leading SA private schools are on par or even ahead of their global peers, the vast majority of students in the public and even private education sector are not being exposed to the fundamentals that will set them up for success.” Landman explains that while it is understandable that within the context of resource and other constraints, students may not have access to the necessary technology, it is also true that the principles of coding can be taught and developed notwithstanding. WHY CODING IS ESSENTIAL As AI continues to rise, becoming ever more capable of routine coding tasks, the question might arise - why bother? “Integrating coding into curricula remains crucial because it fosters computational thinking, a universal skill set that transcends programming,” Landman says. “Coding teaches children how to break down complex problems, think logically, and design solutions systematically - skills that are vital in an AI-driven world where understanding and shaping technology is key. Beyond technical proficiency, coding cultivates creativity and collaboration as kids experiment, iterate, and work together on projects. These abilities prepare them not just to use AI tools but to innovate, adapt, and critically engage with technology.” This is essentially the answer to the question – will AI take my job in the future? “Developing a coder’s mindset ensures that students thrive in a future where human ingenuity complements AI advancements,” Landman points out. “By introducing coding basics from a young age, schools can harness children’s potential and build a foundation for lifelong learning.” GET CODING – REGARDLESS OF RESOURCES Landman says ADvTECH Schools have EdTech frameworks and supporting resources across all schools, with global best practice at their foundation, which ensures consistent, superior student outcomes, in particular with the recent integration of AI-driven and personalised learning tools. However, even in resource-constrained environments, innovative approaches and partnerships can make coding education accessible, he says. “As governments, educators, and communities prioritise digital literacy, the question is not whether coding should be part of education, but rather how quickly we can make it a reality for every child.” Many schools, particularly in underserved areas, face challenges in implementing coding education due to limited access to computers, software, or trained educators. However, innovative approaches can bridge this gap: Unplugged activities, such as using paper-based puzzles to teach algorithms or role-playing as “robots” to understand programming logic, require no technology and can be just as effective for introducing computational thinking. For instance, the CS Unplugged initiative has been adopted in over 50 countries, reaching schools with minimal resources. Low-cost tools like Scratch , a free block-based coding platform, can run on older computers or even tablets, making it accessible for schools with limited budgets. Partnerships with nonprofits such as code.org provide free curricula and training for teachers, reducing the need for specialised staff. For schools with intermittent internet access, offline coding tools like CodeMonkey ’s downloadable lessons or Raspberry Pi kits offer affordable solutions. “Teachers can also integrate coding into existing subjects, such as using data analysis in math or storytelling in language arts, to make it a natural part of the curriculum. Short, focused training sessions can empower teachers to guide students, even if they lack a computer science background,” Landman says. He says introducing coding in the early years is not about funneling every child into a tech career, but about equipping everyone with the basic tools to thrive in a digital future. “By learning to code, students become exposed to the language their future peers will speak, even if they don’t yet become fluent due to limited resources. By seamlessly integrating coding into early education, whether through high-tech platforms or resource-light unplugged activities, schools can empower every student passing through their doors.”
ADvTECH Limited (Incorporated in the Republic of South Africa) (Registration number 1990/001119/06) JSE code: ADH ISIN: ZAE000031035 (“ADvTECH” or “the group”) VOLUNTARY TRADING STATEMENT FOR THE SIX MONTHS ENDED 30 JUNE 2025 The board hereby advises on its expectations of the financial results for the six months ended 30 June 2025. The group reports normalised earnings per share ("NEPS") as a way of excluding the effect of one-off transactions and corporate action costs from its results. Basic NEPS, Basic headline earnings per share (“HEPS”) and Basic earnings per share (“EPS”) for the six months ended 30 June 2025 are expected to be between 13% and 18% higher than the comparative reporting period for the six months ended 30 June 2024 ("the comparative period") or between 110.3 and 115.3 cents per share as compared to NEPS and HEPS of 97.7 cents per share and EPS of 97.6 cents per share for the comparative period. The financial information on which this trading update is based has not been reviewed or audited by the group’s external auditors. ADvTECH expects to release results for the six months ended 30 June 2025 on the JSE’s Stock Exchange News Service on or about Monday, 25 August 2025. 12 August 2025 Johannesburg Sponsor: Bridge Capital Advisors Proprietary Limited
The school group shaping tomorrow’s classrooms across Africa From leafy Johannesburg suburbs to Nairobi’s bustling education corridors, South Africa’s ADvTECH is slowly but surely planting its flag across the continent. This week, the private education powerhouse confirmed it had acquired Regis Runda Academy in Kenya for R172 million, in a bold move that solidifies its ambition to become Africa’s most prominent education group. The new acquisition will operate under the Makini Schools brand and be renamed Makini Schools Runda . With space for up to 2,000 students, the Runda-based school is positioned in one of Nairobi’s most rapidly developing areas. It joins a growing network of six Makini schools in Kenya, all under the ADvTECH umbrella. “We are delighted to increase our Makini Schools footprint in Kenya and to bring the brand’s compelling proposition to parents and students,” said ADvTECH CEO Geoff Whyte. Why Kenya? Why now? Kenya’s private education sector has seen a notable boom over the last decade. With a growing middle class, an appetite for globalised curricula, and increased competition among international and regional schools, Nairobi has become a hotspot for premium education investments. Regis Runda’s acquisition gives ADvTECH strategic access to one of East Africa’s most promising education corridors. Runda, just northeast of Nairobi, is a magnet for upwardly mobile families, making it a prime location for the group’s next flagship school. This isn’t ADvTECH’s first rodeo in Kenya. Its Crawford International brand is already present in the region, alongside its existing Makini campuses. The group is clearly betting big on Kenya, and based on the numbers, it’s a calculated bet. Africa-wide ambitions take shape This latest move follows ADvTECH’s R135 million acquisition of five Flipper International Schools in Addis Ababa, Ethiopia, back in November 2024. Add to that its three schools in Gaborone, Botswana, and its soon-to-launch Rosebank International University College in Accra, Ghana — and you start to see a clear pattern emerge. While other South African education brands have focused inward, ADvTECH is going continental. In fact, the new Ghanaian university, expected to open in September 2025, is part of a long-term plan to expand the group’s tertiary education footprint across key African cities. It’s a smart play — following the student journey from nursery to university under one trusted banner. Social media sentiment and local buzz Reactions to the acquisition have been largely positive, with Kenyan parents and education commentators noting the move as “a welcome boost to quality learning options in Nairobi’s northeast.” South African LinkedIn users, meanwhile, applauded ADvTECH’s forward-thinking strategy, with one comment reading: “Love to see a South African brand going global the right way — focusing on quality education and building African futures.” The big picture: South Africa’s export isn’t just wine or gold — it’s education At a time when local universities are grappling with funding challenges and public schooling faces deep systemic issues, the growth of ADvTECH shows that private education remains one of South Africa’s most valuable exports . Its move into other African countries signals something bigger: that local companies don’t need to look to Europe or the US for global growth. The next frontier is right here, on the continent — and the classroom is where the future is being built. Source: Business Tech
ADvTECH acquires Regis Runda Academy in Nairobi 2 000 student capacity school will be integrated into the fast-growing Makini brand
ADvTECH Limited (Incorporated in the Republic of South Africa) (Registration number 1990/001119/06) Share code: ADH ISIN: ZAE000031035 (“ADvTECH”) VOLUNTARY ANNOUNCEMENT – ADvTECH acquires established Kenyan based Regis Runda Academy and further expands its footprint in East Africa ADvTECH, Africa’s leading private education provider, has expanded its Makini Schools offering in Nairobi, Kenya, by acquiring Regis Runda Academy for KSh1,23 billion (approximately R172 million). Situated in the fast-developing Runda area, northeast of Nairobi, the school, with a current capacity of 2 000 students and a full K – 12 offering, will be rebranded as Makini Schools Runda. ADvTECH has committed to investing in AI-powered digital learning tools and significant enhancements to sporting facilities at the Regis site to elevate student experience and maximise academic outcomes. In November 2024 ADvTECH acquired Flipper International School in Addis Ababa, Ethiopia. These developments reinforce the group’s commitment to providing superior private education across the African continent. Commenting on the acquisition of Regis Runda Academy, ADvTECH CEO, Geoff Whyte said: “We are delighted to increase our Makini Schools footprint in Kenya and to bring the brand’s compelling proposition to parents and students in one of the fastest developing regions of Nairobi.” 7 August 2025 Johannesburg Sponsor: Bridge Capital Advisors Proprietary Limited
The Independent Institute of Education (The IIE), South Africa’s leading private higher education provider, has set a new benchmark for technology-enabled learning in the country by designing a comprehensive education technology ecosystem with Brightspace, the flagship platform of global EdTech leader D2L, as its foundation. This initiative marks the beginning of a transformative, technology-driven learning experience for over 65,000 students across The IIE’s tertiary education brands and Evolve Online School, representing the largest implementation of the Brightspace platform in South Africa to date. Brightspace is a cutting-edge learning management system (LMS) that moves beyond the limitations of traditional, static content delivery of traditional LMS platforms. It seamlessly integrates advanced digital tools, artificial intelligence, and interactive features to create engaging, data-informed educational experiences. “This strategic investment underscores The IIE’s commitment to redefining higher education in South Africa through innovation, scalability, and student-centric design,” says Louise Wiseman, Managing Director of The IIE ’s Varsity College, Vega & IIE MSA. Brightspace serves over 20 million students globally across schools, higher education institutions, enterprises, and membership organisations. Its adoption by The IIE marks a groundbreaking shift in South Africa’s higher education landscape, as it is among the first platforms of its kind to seamlessly integrate sophisticated content authoring tools, world-class accessibility features, a student-centric design, and advanced learning analytics. “Unlike traditional learning management systems used in South Africa, Brightspace offers a seamless, intuitive user experience with unparalleled customisation and interactivity. Its implementation across The IIE’s portfolio of over 130 programmes, from Higher Certificate to Doctorate level, positions it as a pioneering solution tailored to meet the unique demands of South African students and educators,” says Wiseman. Dr Mario Landman, Head of Education Technology and Innovation at The IIE, says the institution selected Brightspace after an extensive evaluation of the world’s leading LMS platforms. The selection process prioritised feature richness, user experience, scalability and alignment with the organisation’s commitment to delivering an enhanced and future-focused academic product. “Brightspace emerged as the optimal choice as its advanced tools, customisation capabilities and collaborative features perfectly align with our vision of fostering an enriched learning experience for our students and faculty,” he says. Brightspace stands out from other platforms in the South African market due to its innovative features and alignment with modern educational needs. One of its key strengths is its interactive, AI-enhanced content creation tools, which allow educators to develop dynamic course materials - such as videos and gamified elements - without the need for advanced technical expertise. This capability promotes greater student engagement and personalisation of learning by moving beyond the static content delivery model typical of traditional LMS platforms. Additionally, the platform provides Advanced Learning Analytics that enable educators to monitor student progress, identify challenges, and optimise outcomes. This data-driven approach empowers institutions to make informed decisions to enhance teaching and learning. It also supports modern pedagogies, and is scalable and flexible. “Brightspace is a game-changer for the higher education sector in South Africa, where diverse student populations require tailored educational solutions to ensure each student has the opportunity and ability to perform to the best of their ability, and to ensure consistently superior academic outcomes,” Wiseman says.
